Minister for Housing and Public Works Mick de Brenni said naming rights sponsorship for the Gabba was a recommendation of the independent Stadiums Queensland Taskforce Report prepared last year by respected Australian sports administrator John Lee.
“After 123 years, we are unlocking the opportunity to restore the Gabba to its former glory,” he said.
“Giving this process the green light is the next leap forward to modernising our major sports facilities and the authority that runs them.”
The Gabba is the home ground of the Brisbane Lions AFL team and is also renowned as one of the best cricket wickets in the world.
Both the Brisbane Heat and Queensland Bulls cricket clubs call the Gabba home, and it also serves as an impenetrable fortress for the Australian Test team.
Mr de Brenni noted that many of the world’s most famous sporting and entertainment centres have a naming rights deal in place, including the Mercedes Benz Stadium in Atlanta, London’s Emirates Stadium and Kia Oval, Munich’s Allianz Arena, Perth’s Optus Stadium and Brisbane’s own Suncorp Stadium.
“There is no argument that inside the boundary fence, the Gabba is the best ground in the world, which makes it surprising to the rest of the world that we have not yet locked down a corporate partnership for naming rights,” he said.
“It’s important to note that this entire process for naming rights is one of collaboration between the stadium authority and its major hirers, AFL and cricket.”
Mr de Brenni said the Gabba was a key element of Palaszczuk Government plans to develop a world-class residential, commercial and entertainment precinct in South Brisbane.
“Outside the stadium we are well on the way to delivering the $5.4 billion Cross River Rail project that will facilitate a vibrant Gabba precinct with easy stadium access for sports fans and concert-goers."
Expressions of interest in naming rights for the Gabba close on 17 April 2019. For more information visit www.stadiums.qld.gov.au.