Running from the 27th – 31st of August, Queensland Road Safety Week is a state-wide initiative focused on encouraging, promoting and educating the public on safe driving on Queensland’s roads.
Queensland Cricket Chief Executive Officer Max Walters and members of the Brisbane Heat, Queensland Bulls and Queensland Fire were on hand earlier today to launch Road Safety Week alongside Queensland Minister for Transport and Main Roads, Minister Mark Bailey at Parliament House in Brisbane.
Mr. Walters paid tribute to the initiative and Queensland Cricket’s partnership with TMR, while highlighting the importance of road safety to Queensland Cricket’s staff and stakeholders.
“Road safety is an extremely important message and one Queensland Cricket is proud to support as a Community Partner of TMR. Each week players, coaches and volunteers spend hours on the road getting to and from cricket games and training, so we view this partnership as a great opportunity to keeping our roads safe.
“Our Game Development staff in regional Queensland often spend up to twenty hours per week in their cars growing the game across the state, so we are very aware of road safety issues, such as the need to take regular rest breaks, and the benefit that an initiative like this can have on our community,” he said.
Transport and Main Roads Minister Mark Bailey thanked Queensland Cricket for its ongoing support of the government’s major road safety campaigns.
“Our partnership with Queensland Cricket includes supporting the Queensland Cricket regional tour during Queensland Road Safety Week,’’ Mr Bailey said.
‘‘This provides us with a unique opportunity to promote road safety messages to some of the youngest road users in our community.
“Children often look up to professional athletes as role models and a child may recall a simple pedestrian safety message such as ‘Stop Look Listen and Think before crossing the road’ when it comes from their favourite cricket player.
“It’s important we teach our kids road safety education from childhood to foster good road-safety habits through to their adult years. .
“Queensland Road Safety Week has become integral to our efforts in reducing the road toll to zero.
‘‘It is Australia’s only state-wide initiative where we ask the community to directly get involved in making our roads safer.’’
Next week players from the Heat, Bulls and Fire will embark on a state-wide promotion for cricket and road safety. The Queensland Cricket Regional Tour, brought to you by Join the Drive, will visit schools, cricket clubs and community events in North Queensland, the Darling Downs and Wide Bay, supporting TMR’s road safety messages and Queensland Play Cricket Month.
Queensland Cricket will act as a Road Safety Week Champion by hosting a series of staff and stakeholder events, while daily road safety content will be published across the Brisbane Heat and QC social media accounts.