Heading into the third year of the partnership, TMR has renewed as a Major Partner of Queensland Cricket and an Official Partner of the Brisbane Heat’s Big Bash League and Women’s Big Bash League teams.
The Heat and Queensland Cricket will support TMR’s road safety messages this summer via a mix of digital media and event campaigns, with a focus on reducing accidents during the busy Christmas holiday period.
With Queensland hosting elite cricket in Brisbane, the Gold Coast, Mackay and Cairns this summer, Queensland Cricket Chief Executive Officer Max Walters said the message of road safety was more relevant than ever before and welcomed the renewal of the TMR partnership.
“Queensland Cricket and the Department of Transport and Main Roads have enjoyed a successful partnership during our first two years and we are very proud to again assist in promoting this important message.
“We know many of our fans travel great distances to enjoy cricket at all levels, so ensuring they get to and from grounds around the state safely is of the utmost importance,” Mr Walters said.
Transport and Main Roads Minister Bailey said death and road trauma was a major public health issue, with 247 people dying on Queensland roads last year.
“Consider than number in a different way – it is the equivalent to losing one person from each cricket club in Queensland,” Mr Bailey said.
“Our partnership with Queensland Cricket help us spread the road safety message during one of the busiest times on Queensland roads.
“Cricket is, at its heart, a family and community sport and what is more important than keeping our families safe on the roads?”
Queensland Cricket will continue its role as a Road Safety Champion during the State Government’s Road Safety Month, while also producing digital content promoting road safety messages across the summer.
19 October 2018