Television broadcast, digital audience, attendance and community engagement numbers from the tournament, which ran from 21 February to 8 March, set new benchmarks and the event connected more people with cricket, including many new fans.
T20 WORLD CUP SNAPSHOT
- Most watched women’s cricket event ever – 1.1 billion video views across ICC digital channels and 5.4 billion viewing minutes in India.
- Highest attendance for a women’s cricket event globally and highest attendance for a women’s sporting event in Australia – 136,549 total.
- The final – most watched women’s cricket match ever on TV in Australia – 1.2 million viewers.
- The final – record attendance for a women’s sport match in Australia and second highest attendance for a women’s sport match globally – 86,174.
The Final - India
- 1.78 billion viewing minutes of the game alone. The figure is 59 times more than the final of the previous edition in 2018 between Australia and England, and comprised 35 per cent of the overall viewership for the tournament.
- The average audience for the final in India was 9.02 million, higher than all matches of the 2018 tournament played in the West Indies. This figure is 154 per cent higher than the second most viewed match in the competition – the tournament opener between Australia and India on 21 February.
The digital streaming figures in India peaked at 3.1 million for concurrent users of Hotstar during the final, the highest ever on the platform for a women’s game.
The Final - Australia
- Average national audience was 1.2 million, making it the most watched women’s cricket match in Australian broadcast history.
- Breakdown of national TV audience for the final: 825,000 on 9Gem and 406,000 on Fox.
- Overall viewing minutes in India across the tournament: 5.4 billion, nearly three times higher than the 2018 tournament
- Overall viewing minutes in Australia were +378 per cent in comparison to the 2018 tournament.
- 1.1 billion total video views on ICC digital channels, making it the most watched ICC women’s event ever and the second most successful ICC event after the ICC Men’s Cricket World Cup 2019
- The figure was more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017
- 81.5 million engagement across ICC social media platforms - likes, shares, comments on Facebook, Twitter, Instagram, YouTube, TikTok
- Total attendance: 136,549.
- Highest total attendance to a women’s cricket event ever and highest total attendance to a women’s sporting event in Australia ever.
- The attendance of 86,174 at the final played at the MCG on Sunday 8 March 2020 was the highest attendance for a women’s sporting fixture ever held in Australia and the highest attendance for a women’s cricket match anywhere in the world.
- The second-highest attendance recorded for any women’s sporting event anywhere in the world.
- The highest attendance for a T20 International cricket match, women’s or men’s, anywhere in the world
COMMUNITY ENGAGEMENT HIGHLIGHTS
- The ICC T20 World Cup 2020 Schools Program (schools.t20worldcup.com) is a classroom-based program available to all schools across Australia
- Launched in late 2019, more than 950 schools have already registered for the program, representing more than 10 per cent of all Australian schools
- 103 schools participated in the Schools Ticketing program for the ICC Women’s T20 World Cup, which involved schools registered for the classroom-based program being eligible to apply for a classroom to attend a match in their host city